We saw this from a mile away, veteran producer, OJB Jezreel is dying and is in dire need of a new kidney, new kidneys cost expensive money, money that he doesn’t have. So what’s next? The call goes public, he has roughly two months to stay alive without the surgery, and with his life expectancy dwindling, the stakes are high.
Raise N15 Million, Or OJB dies.
Everyone jumps to the call, an adhoc committee is constituted with a title that encapsulates their objective. SaveOJBJezreel. Urgent, immediate and intense. You either save OJB, or he crosses into the beyond. A new account is opened, and the details are everywhere, in your faces, your forums, discussions, and every other platform. The donations begin to come in. Charitable udders are worked, and the financial milk of human kindness slowly begin to pour into the collecting accounts. Some good deeds are publicized (Don Jazzy’s N1M donation), and some are rewarded in the hearts.